COURSE TRAINERS: Rhona Glazebrook & Janet Markwick

COURSE BENEFITS

Builds off insights from the IPA’s “Shift Happens” report on the evolution of in housing

Helps agencies, IHAs and brands transform their partnerships to deliver more content in more formats with greater efficiency, making every marketing dollar work harder

COURSE CONTENT

The workshop is based around 4 core modules;

• Understanding the eco system today

• Identifying gaps & opportunities

• Building greater value into the model

• Implementing change

WHO THIS IS COURSE FOR

Agencies wishing to lean into in-housing.

Brands and in-house agencies looking to build more value into their marketing ecosystems.

COURSE FORMAT

The workshop will be split into 4 key modules. Each module will involve presentation, discussion and group work around a key planning tool.